Adidas group’s Amsterdam headquarters, redesigned by Hollandse Nieuwe and Gensler, expanded to 24,500 m² and was completed in 2022. The project focuses on a comprehensive brand experience, with Hollandse Nieuwe designing amenities like the restaurant, gym, and meeting center.
The design features a striking reception, a sports-themed central courtyard, and promotes activity-based working. Health, wellbeing, and sustainability are central, utilizing green spaces and sustainable materials, reflecting the company's ethos: "through sport we have the power to change lives."
